Currently Browsing: Project AVA

Human Creativity Should Be Augmented by AI, Not Replace It: Razer’s Perspective on the Future of Gaming 

Following CES 2026 and the broader conversation around the role of AI in gaming, Razer is sharing more about how we think about AI, how it fits into the future of gaming, and the principles shaping our development efforts. These ideas reflect what Razer CEO and Co-founder Min-Liang Tan discussed during his appearance on The […]

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Project AVA: The Next Evolution of AI Companions

Building on the groundbreaking concept introduced at CES 2025, Project AVA redefines what an AI companion can be. Last year, AVA debuted as an esports AI coach. This year, it evolves into a fully integrated AI desk companion featuring a collection of animated holographic avatars, advanced AI personalization, and an adaptive learning engine. Project AVA […]

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Razer Unveils AI Gaming Ecosystem and Next-Gen Technologies at CES 2026

Featuring Visionary concepts, Wearable AI, and Developer Platforms to Ultra-Fast Controllers and Multi-Sensory Experiences to create, play, and experience the future of gaming. Razer™, the leading global lifestyle brand for gamers, today unveiled its boldest CES showcase to date: visionary concepts, new products, and AI-driven technologies that lay the foundation for a complete AI gaming […]

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Razer Redefines Gaming at CES 2025 With Groundbreaking Innovations and Futuristic Technologies

From next-gen AI esports coaching to advanced gaming gear, Razer once again showcased breakthrough advancements in gaming technology and visionary concepts at CES 2025. Razer™, the leading global lifestyle brand for gamers, today introduces a breathtaking lineup of high-performance gaming solutions and visionary technological concepts at CES 2025. This year’s highlights include the innovative Razer […]

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