Razer’s fan-favorite mascot makes a comeback with a plushie-meets-tote made of recycled materials.
Razer™, the leading global lifestyle brand for gamers, today announces the Sneki Snek Reusable Bag, a long-awaited addition to the fan-favorite Sneki Snek lineup and its first new product in two years. Made from 100% recycled polyester, the plushie-meets-tote reduces the need for new synthetic fibers.
TOTE-ALLY ADORABLE. TOTALLY REUSABLE.
The Sneki Snek Reusable Bag is a cheeky plushie bag charm that transforms into a full-sized tote. Designed as a collectible bag charm that easily clips onto bags, it doubles as a practical, reusable essential. Whether running errands, hauling loot, or gifting a fellow Sneki fan, this tote-tally adorable companion is made to accompany gamers with style, purpose, and a whole lot of personality.
Key Features:
- Cheeky Bag Charm and Handy Hidden Tote – Where style meets functionality.
- Stay Cute and Trendy, But with Purpose – Made from more responsible materials.
- Practical and Reusable Design – Space-saving, reusable, and perfect for everyday errands.
SNEKI SNEK: FROM SKETCH TO SUSTAINABILITY ICON
What began as a sketch by a Razer designer for his newborn has grown into a global phenomenon, inspiring countless memes, tattoos, and winning the hearts of fans worldwide. With its big eyes, leafy head, and irresistible charm, Sneki Snek has become a beloved icon among gamers and a playful symbol of Razer’s commitment to sustainability.
“Sneki Snek has always been more than just a mascot. It’s a symbol of our commitment to sustainability,” said Addie Tan, Global Head of Lifestyle Division at Razer. “Our journey with Sneki Snek has already helped protect over one million trees. By tapping into our community’s love for this beloved icon, we’re empowering gamers globally to support sustainability and turn everyday choices into meaningful contributions toward forest conservation and a greener future.”
For more information on the Sneki Snek Reusable Bag, please visit: https://www.razer.com/gear-accessories/razer-sneki-snek-reusable-bag
