Few topics stir as much debate among gamers and developers as artificial intelligence. Our CEO Min-Liang Tan summed up our stance in a recent post on X: “AI is inevitable. Losing jobs to AI is not.” The message underlines our belief that the technology should augment—not replace—human creativity, a principle echoed by commentators who hailed our QA Companion (QA Co-AI) as an example of AI improving work rather than erasing it.
Formalising an AI roadmap
While we have flirted with machine-learning tricks for years (think our Chroma lighting profiles that adapt to on-screen action), our AI strategy crystallized in early 2025. At CES 2025 we unveiled Project AVA, an AI “Gamer Copilot” that offers real-time coaching, walkthrough hints, and PC-optimization tips. Two months later, at GDC 2025, we debuted our QA Co-AI (previously AI QA Copilot), a cloud plug-in that automatically logs bugs and generates reproduction steps for developers. Together the pair signal a shift in our identity—from a hardware powerhouse to a provider of software intellect.
Milestones so far
| Date | Event | Why it matters |
|---|---|---|
| 7 Jan 2025 | Project AVA/Game Co-AI announced at CES | Puts Razer on the map as an AI gaming vendor, not just a hardware brand. |
| 11 Mar 2025 | QA Co-AI showcased at GDC | Formalises an AI pipeline for developers, promising 50 % faster QA cycles. |
| 4 Aug 2025 | AI Center of Excellence launched in Singapore | First of three global hubs; plan to hire 150 AI specialists. |
How we launched two products to address industry challenges
- Game Co-AI (née Project AVA) sits on top of the game client, using vision analysis and telemetry to call out dodges, recommend skill rotations with personalized guidance and post-game analysis. As a companion AI to the human all the tips feel like a gentle nudge from a personal esports coach.
- QA Co-AI, by contrast, lives in the development pipeline. It flags animation glitches, physics breaks and performance spikes, attaching video clips and suggested repro steps to a ticket. Digital Trends reports internal tests showing a 25 % increase in bug discovery and a 50 % reduction in total QA hours per build.
By tackling how we play and how games are built in tandem, we hope to create a virtuous loop in which cleaner code leads to smoother coaching data—and happier gamers.
What’s next?
We are building the world’s leading AI gaming company. With additional AI hubs planned for Europe and the United States, we are investing heavily in R&D, expanding our AI talent pool to accelerate towards a future where AI drives game performance, quality and creativity. . Expect fresh reveals as Razer AI develops new innovative AI gaming tools to introduce to the world. In the meantime, if you are interested to stay up-to-date on rollout dates, events and beta sign-ups, make sure to follow us on X @RazerAI.
Our team will be heading to devcom and gamescom in Cologne from August 19 and onwards, where Razer and AWS leaders will share how AI can be your dev companion to build smarter and scale faster, so stay tuned for more exciting news to come!
