At Razer, gaming has always been about more than just performance. It’s about how players express themselves – through their setups, their spaces, and the culture they connect with. The BLACKPINK x Razer Collection brings that philosophy to life, uniting Razer’s gaming design expertise with one of the world’s most influential pop groups.
This collaboration marks a milestone for the gaming world: BLACKPINK’s first partnership as a full group with a gaming brand. For Razer, it’s a natural extension of its ongoing efforts to expand gaming culture beyond the screen – welcoming new audiences, influences, and forms of self-expression into the ecosystem.
Why Razer and BLACKPINK
K-pop fandom has always been driven by identity, community, and visual storytelling – values that closely mirror how gamers build and personalise their setups today. The BLACKPINK x Razer Collection was created at that intersection, where gaming, music, and lifestyle naturally meet.
Inspired by BLACKPINK’s World Tour <DEADLINE> and their highly anticipated upcoming album, the collection translates stage energy into everyday gaming gear. Designed by Razer, each piece stays grounded in comfort, usability, and reliability, while embracing a bold pink-and-black aesthetic that reflects BLACKPINK’s global identity.
Rather than turning gaming gear into memorabilia, the collection focuses on functional products that fit seamlessly into everyday play, work, and downtime – making it accessible to casual gamers, fans, and first-time Razer users alike.
From the Stage to Your Setup
The BLACKPINK x Razer Collection will make its global debut on January 21, 2026, showcased at the BLACKPINK World Tour <DEADLINE> Pop-Up Store in Hong Kong. Fans and visitors can experience the full lineup in person, explore immersive displays inspired by the tour, and see how gaming gear can become part of a personal space.
Worldwide availability follows in Q2 2026, bringing the collection to fans looking to refresh their setups with something that feels both expressive and practical.
The BLACKPINK x Razer Collection
Each product in the lineup reflects Razer’s everyday performance-driven design with BLACKPINK’s iconic visual identity, offering BLINKs a subtle yet confident way to rep their fandom.
Razer Ornata V3 Tenkeyless – BLACKPINK Edition
Designed for modern desks and compact setups, the Razer Ornata V3 Tenkeyless – BLACKPINK Edition combines a low-profile form factor with responsive keys. It’s ideal for casual gaming, daily use, and fans looking for a clean setup with a bold accent.
Razer DeathAdder Essential – BLACKPINK Edition
Known for its comfortable shape and easy control, the Razer DeathAdder Essential is a familiar entry point into the Razer ecosystem. The BLACKPINK Edition adds a distinctive look while staying true to a design trusted by millions of users worldwide.
Razer Gigantus V2 – Medium – BLACKPINK Edition
Built for smooth tracking and durability, the Razer Gigantus V2 – Medium – BLACKPINK Edition provides a reliable surface for everyday play. Its BLACKPINK design adds colour and character without overpowering a setup.
Razer Enki X – BLACKPINK Edition
Whether gaming, studying, or streaming, comfort matters. The Razer Enki X – BLACKPINK Edition is designed for long hours at the desk, offering balanced support wrapped in BLACKPINK’s signature pink-and-black aesthetic.
Expanding What Gaming Culture Looks Like
The BLACKPINK x Razer Collection reflects how gaming culture continues to evolve, becoming more inclusive, expressive, and intertwined with music, fashion, and global pop culture Inspired by BLACKPINK’s <DEADLINE> album and world tour, this collection provides high‑performing gaming gear that is both personal and expressive.
Whether you’re a casual gamer, a long-time BLINK, or someone building a setup that reflects your interests, this collection offers a new way to play in pink without losing what makes Razer, Razer.
For more information and to sign up for launch updates, visit https://rzr.to/BLACKPINK
