At Razer, we’ve always been driven by a simple yet profound mantra: For Gamers. By Gamers. This philosophy not only fuels our quest to craft cutting-edge hardware but has also ignited our venture into a domain where style meets spirit: apparel designed for gamers.
A Natural Extension of What We Do
Our journey into this space is a natural one, an authentic extension of our identity, where our dedication to quality and innovation could take on new forms. In this case, dressing the very community that has been our inspiration from the start.
Just as we’ve invested in the world’s best hardware engineers, we’ve also collaborated with some of the most creative minds in the apparel industry. These designers, with their fingers on the pulse of both fashion and gaming cultures, have helped us create not just clothing, but wearable symbols of identity for gamers.
We’ve since delivered another million-dollar business within our range of award-winning offerings: bags, clothing, and lifestyle accessories that are not only comfortable but stylish enough to turn heads as you take our gear and apparel to the streets. The enthusiastic response from our community has been overwhelming, affirming our belief that gaming is not just an activity but a way of life.
Street to Stage
From everyday wear to competitive play, our apparel journey naturally extends into our latest introduction – the Team Razer Jerseys designed for those who live and breathe the game on the grandest stage. Whether it’s the adrenaline of a tournament or the camaraderie of community leagues, our jerseys stand as symbols of unity and identity, carrying the Razer ethos into the heart of esports.
Collaborations that Cross Cultures
This deep resonance with our community has also paved the way for unique collaborations with iconic brands across fashion and lifestyle. From streetwear giants like A Bathing Ape to luxury houses such as Dolce&Gabbana, and travel innovators like TUMI, these partnerships have showcased how the universal language of gaming can cross boundaries and influence diverse industries. Each collaboration is a statement that gaming culture is not confined to the screen, but woven into the fabric of everyday life… and we’re excited that these brands have started to embrace gaming into the mainstream.
Our commitment across the work we do remains unwavering: to serve the gaming community not just with unparalleled hardware but with apparel that echoes their passion, style, and identity. This is not merely an expansion of our product line; it’s a celebration of gaming culture, a tribute to those who’ve made our journey possible, and an invitation to be part of a community where every gamer can truly belong.
