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Taking Clubbing Online
As COVID-19 hit, we proved that not even a pandemic could stop us from partying. With the outbreak badly affecting the entertainment industry, Razer sought a creative solution that would both support our music community and cure our fans of quarantine boredom—by taking the clubbing experience online.
And many more...
Securing a mobile streaming app partner in BIGO LIVE, we collaborated and organized an amazing roster of local and international DJs, livestreaming their performances in 4 big events over 2 months, garnering a viewership of over 2.2 million.
Zouk x Razer
Room Service Music Festival
DJSenter x Razer
The Epic Marathon
Featuring DJs such as
M4SONIC
MUNE
RAVE REPUBLIC
KENSHU
Enabling Monetization
With the help of Razer Gold, DJs could also monetize their streams as fans could send them in-stream virtual gifts using BIGO LIVE Diamonds recharged with our independent virtual credit. As the largest of its kind for games and entertainment, Razer Gold provides a unique opportunity to monetize streams with its extensive reach and ease of use.
HOW WE CAN HELP YOU
MARKETING SUPPORT
We can amplify your events by leveraging on our robust social platforms to create awareness, build hype and drive traffic.
MONETIZATION WITH RAZER GOLD
Well established as the go-to virtual credit for purchasing games and entertainment content, our currency is not only convenient to use, but incentivizes users to donate more—thanks to an integrated loyalty rewards program that can earn them games, gaming gear and more.
STREAM SUPPORT AND SETUP
We can provide our streaming expertise and tips to improve your broadcast, as well as supply Razer hardware that also includes setup assistance.