Taking Clubbing Online
As COVID-19 hit, we proved that not even a pandemic could stop us from partying. With the outbreak badly affecting the entertainment industry, Razer sought a creative solution that would both support our music community and cure our fans of quarantine boredom—by taking the clubbing experience online.
And many more...
Securing a mobile streaming app partner in BIGO LIVE, we collaborated and organized an amazing roster of local and international DJs, livestreaming their performances in 4 big events over 2 months, garnering a viewership of over 2.2 million.
Zouk x Razer
Room Service Music Festival
DJSenter x Razer
The Epic Marathon
Featuring DJs such as
M4SONIC
MUNE
RAVE REPUBLIC
KENSHU
Enabling Monetization
With the help of Razer Gold, DJs could also monetize their streams as fans could send them in-stream virtual gifts using BIGO LIVE Diamonds recharged with our independent virtual credit. As the largest of its kind for games and entertainment, Razer Gold provides a unique opportunity to monetize streams with its extensive reach and ease of use.