As COVID-19 hit, we proved that not even a pandemic could stop us from partying. With the outbreak badly affecting the entertainment industry, Razer sought a creative solution that would both support our music community and cure our fans of quarantine boredom—by taking the clubbing experience online.
Securing a mobile streaming app partner in BIGO LIVE, we collaborated and organized an amazing roster of local and international DJs, livestreaming their performances in 4 big events over 2 months, garnering a viewership of over 2.2 million.
Featuring DJs such as
With the help of Razer Gold, DJs could also monetize their streams as fans could send them in-stream virtual gifts using BIGO LIVE Diamonds recharged with our independent virtual credit. As the largest of its kind for games and entertainment, Razer Gold provides a unique opportunity to monetize streams with its extensive reach and ease of use.